So, why are we so confident and bullish about our sales lead generation service for manufacturing and engineering companies?
It’s because we have a system that works! A tried, tested, proven and continually optimised method of generating high quality sales appointments and leads with people who have budget, authority, and an immediate or upcoming need.
We have a proven system for sales lead generation
To us, lead generation is not rocket science, but we are constantly surprised at how badly it is done by others. We believe this is because other B2B lead generation agencies play the numbers game, with telesales teams that hit the ‘phones to achieve as many dials as possible with the hope that they will hit the jackpot at some stage.
This is not how we operate. We don’t play the numbers game. We research and find precisely the type of companies our clients want to work with. Then we find the right person and start to deliver our unique multi-touchpoint marketing system.
Our telemarketing team is skilled at getting past gatekeepers and finding precisely the right person (money, authority, need and timeline) and delivering an overview of a client’s service. They are experienced talking to production managers, operations directors, purchasing departments, maintenance and repair departments, as well as finance departments right up to the top. We make considerable investment in the skills and knowledge of all our people, and when we start working with a new client, the first thing we do is arrange for the whole telemarketing team to have factory visit, so they can understand the manufacturing process, see the products and ask the questions they know they will be asked by your prospects.
We re-engineer our system all the time
Our system works because we start with the end in mind. What is the desired end-outcome? Often it is a face to face appointment with a fully qualified prospect who has the authority, budget and need. We then work backwards and design the perfect system to achieve this.
Business PropellerTM is ‘our engineered system’ – which integrates all the best marketing practices, techniques and tactics to produce the best end outcome. Like most engineers, we constantly optimise and refine to make things better and we know it works as our clients all achieve great ROI and have total faith in us to represent them professionally, knowledgeably and honestly.