B2B Social Media Marketing Services
Social media in a B2B environment isn’t a panacea to solve all your marketing problems, and used in isolation will probably return very poor return on investment. But, it does play a part – even in business to business communication – and of course it is part of Google’s algorithm where a company’s ‘social presence and activity’ is rewarded. It highlights a company that is active and utilising several digital channels and it shows prospective customers whether a company is serious about its communication.
Social interaction on the main B2B social media channels – such as Twitter and LinkedIn – does play a part in customer and prospect communication. It can be used to ‘start or join an industry conversation’ or to give an opinion on a current industry topic, or contact a prospect.