There’s a compound effect if the correct on-page technical optimisation is complemented by strong and regular content creation, a sound link building strategy, regional proximity and social media signals. There are over 200 elements to Googles search engine algorithm but not all are equal and what makes it a challenge is Google doesn’t share these factors readily, gives them all different importance values and regularly changes the algorithm. And if you thought that was challenging, it also adds random factors into the equation to ensure search engine results pages (SERPs) are not dominated by any one company. Why does it do this? Google makes its money from pay per click advertising. More information can be found on the Google AdWords link.
There are many terms that come under the SEO umbrella – search engine optimisation (SEO), website optimisation, search engine marketing (SEM), traffic generation, inbound marketing; the list goes on. If completed correctly and professionally, then results will include; higher rankings of your website on Google, Yahoo and Bing for your chosen keywords, an increase in targeted (quality) visitors, higher engagement when they arrive on the correct landing page and more inbound enquiries.
This process means not only designing a website that looks good but ranks well with the search engines. You need an SEO web agency that are excellent visually and technically but who can also write compelling content that flows, whilst including the relevant keywords and keyword phrases throughout the website. Stratique is strong in all 3 areas; creatively, technically and in content generation.
Take a look at our work to see our creative skills. On the technical side we have an ongoing process to ensure meta information and other important components of your website are correct including conformance with GDPR website compliance and ensuring privacy and security measures are fully compliant.
Our methodology is all geared around increasing the number of visitors to our clients’ websites by obtaining the highest rankings achievable with the major search engines — including Google, Bing and Yahoo.