Google Adwords Agency
If you want to get your website to the top of Google nationally for a keyword phrase that your competitors are dominating, then you should consider working with a Google Adwords Agency, to create an optimised campaign. Google has pushed the organic (free SEO listings) down the page, below the top ‘sponsored listings’ – paid advertisements and below the local SEO listings.
There are many terms used in this sphere of digital marketing: Pay per click (PPC), paid search, Google AdWords, Google Ads, sponsored listings, but they all mean the same. Paying Google to get to the top of its directory. Just like the Yellow Pages did with its premium listing offer but with one huge difference. You don’t pay a penny until they click.
Google has made it easy to lose money on Pay per Click
Pay per click or sponsored listings have changed the landscape of digital marketing and if done correctly can bring highly targeted and repeatable visitors to your website who are searching for what you offer-now. Let’s just step back and think about this. Someone has a problem One that they feel the need to stop what they are doing to search Google to solve. We know that the top 3 positions on Google generate 10-20 times the traffic below, so they search they click and the arrive at a website offering them a solution. That is essence is pay per click advertising and unlike trade or press advertising, it costs nothing until the click. The only question now is do you want that site to be your websute? If so you need a pay per click campaign, but a word of warning; Google has made it very easy to do poor PPC with poor ROI. If you don’t know what you are doing, you will spend thousands of pounds on Google AdWords online advertising without seeing a single conversion.
You can dominate the top position on Google if you play by Google’s rules
If you learn and follow the rules or use a Google AdWords agency then you can dominate the top positions, and if done correctly, with the right follow up processes, pay less per click than your competitors and acquire more new customers.